The two most valuable assets of a business are its employees and customers. Customer Relationship Management (CRM), which brings these two assets together on a common platform, strengthens the communication of employees, and therefore the enterprise with customers. Covering all processes associated with customers, from core customer data to after-sales support, CRM enables businesses to get to know their customers better.
By entering all the information about the existing customer base into the system, a corporate memory is created which is based on the correct data and automatically updated. Thus, even if the teams in the enterprise change, the information is protected and customers can always be offered the same quality service.
Better recognition of existing and potential customers also facilitates planning of campaigns, pricing or special offers. Integration of CRM with Enterprise Resource Planning (ERP) also improves data consistency while improving overall business processes.
